How Your Customers Intentions - 1042 Words

There’s a shift happening right before our eyes. Research notes that â€Å"[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.† Gone are the days where marketers focused on company-focused messaging. Now, businesses must cater fully to their audience. And simply replacing a few words in your existing content won’t work. To compete with other brands, companies will have to fine-tune their content to grab the customer’s attention. This will heavily weigh on how marketers develop precise buyer personas, targeted customer segments, and streamlined customer journeys. Here are five ways to infuse your customer’s intentions in your content. 1. Be Aware Do you know your customers? I mean really know them? Awareness starts with understanding your customer’s interests, beliefs, and attitudes. It all starts with generating accurate buyer personas. Build profiles that show the uncover hidden truths about your customer. Personality Traits: Adjectives that describe their personality. Goals: Problems they want solved. Needs: Service or product expectations. Pain Points: Hesitations in their decision making process. To gather this information, observe your customers on social media. It’s an effective way to obtain uncensored feedback about your brand. Scan Facebook comments to see how customers react to your products. Learn about your customer’s lifestyles by clicking on their profiles. After your team is finishedShow MoreRelatedInformation And Handling Of Customer Conversations1607 Words   |  7 Pageshas an influential impression towards friends, family, colleagues on their purchasing decisions. On the other hands, technology advancement has a wide impact on customer buying decisions because of digital technology significantly changes the customer’s intention or behavior (Delivering Superior Customer Experience in China, n.d.). Moreover, according to China study, loyalty has the highest impact on customer service industries such as loyal customers always getting an email from the loyal brand,Read MoreThe Components Of Perceived Value1380 Words   |  6 Pages1 IMPORTANCE 2 EXAMPLES OF CUSTOMER PERCEIVED VALUE: 3 1. AUSTRALIAN COFFEE OUTLET INDUSTRY 3 2. ROLEX 3 3. MCDONALD’S 4 4. NIKE 4 CONCLUSION: 4 REFERENCES 5 â€Æ' Customer Perceived Value CONCEPT Perceived value is defined as the difference between how customers analyze the benefits of product or service and cost associated with that and other alternatives available in the market (Kotler, 2011). It is critical for organization’s to recognize the perceived value of customers in order to continue theirRead MoreThe Rules Should Be Broken1339 Words   |  6 Pagesright results we want. The one-size-fits-all expectation of how customer service is done is futile today. Achieving some more, something that matters today requires you to learn to tell your own story, step back and ask yourself what you have to offer and what you want to achieve, learn to say no to the traditional expectations of service, have the courage to take the first step towards change, and the resilience to stick with what your soul tells you is the right approach, even when others may sayRead MoreThe Business Of Pizza Restaurants1683 Words   |  7 Pagesare many decisions to be made. Some of those decisions can define the character of the business for the extent of businesses life. When it comes to the pizza business, the life sequence appears to have reached a settling stage. In most cities a customer’s patronage can only support so many fast food and pizza restaurants. This makes it harder for restaurants to stay relevant and increase their business. But this a great advantage if the business is willing to adjust and embrace other ideas and newRead MoreFamily Entertainment Complex Essay1420 Words   |  6 Pageswater park is very famous among people and there is one of the most exciting parts of family holiday. Many family choose to holiday for their children go to water park which is the children can indulge in an exciting activity there. This is opens up your inner child and makes everything 10 times more fun and it is one of the few times that a child will have real quality time with you that they will remember forever about the water park environment. Water parks are a great place to escape summer heatRead MoreManaging Benefit Programs For Fidelity Investments861 Words   |  4 Pagesprograms for their employees such as; health and welfare, stock plan services, recordkeeping, and servicing in define contribution. Fidelity Investments also have what it known as a program bank list, which is banks that they have affiliated with, so that your everyday bank c ustomer may take advantage of FDIC products such as a Cash Management Account. Some of the Banks that Fidelity is affiliated with are Wells Fargo NA, Citibank NA, HSBC Bank USA, and Citizens Bank NA. They have about 24 million individualRead MoreThe Supermarket : Prime Real Estate963 Words   |  4 Pagesher article, â€Å"The Supermarket: Prime Real Estate†, how supermarkets employ clever tactics such as product layout in order to make consumers spend as much money as possible. She covers fundamental rules that stores employ in order to keep customers in aisles for the longest time, a series of cognitive studies that stores perform on customers, and examples of how supermarkets encourage customers to buy more product. Overall, Nestle’s insight into how supermarkets manipulate people into spending extraRead MoreTheory of Multiple Intelligences and Personal Experience749 Words   |  3 Pagespersonal names I fleetingly recall being in fourth grade and my teacher, Mr. Pox, was instructing us how to tell time. The feeling of trying to overcome this hurdle to recognize the â€Å"big hand† is for the minutes and the â€Å"little hand† correlates with the hours, was such a great feat for a fourth grader. At the time, that felt like such an accomplishment yet there would be many more and greater to come. According to Howard Gardner’sRead MoreObamacare: A Rocky Start To A Smoother Future Essay971 Words   |  4 PagesFirst impressions are important everywhere. From job interviews to meeting your significant other’s parents, the way you present yourself in the beginning of a new relationship leaves a lasting impact on how you will be seen and thought of by those meeting you for the very first time. The concept of a first impression is applicable on more than just a personal level, but also a national level with the Affordable Care Act being the new stranger in our lives. The Affordable Care Act, otherwise knownRead MoreHow Your Team Integrates Data Into A Strategy1278 Words   |  6 PagesData is the most valuable tool in your business. Based on a Gartner survey, 73% of organizations have invested or plan to invest in big data within the next two years. It’s now the responsibility of both marketing and IT departments to translate data into profitable insights. How your team integrates data into a strategy will help determine your business’s growth. Equipped with a dash of business acumen and a pinch of creativity, companies can persuade buyers to purchase their products and services

A Long Way Gone Ishmael Free Essays

Ishmael Beah was 12 years old when the opposing army, The Rebels, attacked his small town, Sierra Loene. Ishmael fled leaving everything important to him behind. His family, home, and possessions were all gone. We will write a custom essay sample on A Long Way Gone: Ishmael or any similar topic only for you Order Now With only his brother and nine friends, he ran away. For two years they stayed away from the rebels walking from town to town looking for their lost families. Ishmael lost 8 of his friends and eventually his brother along the way. With only Alhaji left they were found by the army and made to fight or be killed. They used their rap and hip-hop skills to remain popular between missions. To these two gentle-hearted boys killing became a way of life. At the age of sixteen Ishmael and Alhaji were chosen to be removed from the fighting by UNICEF. Upon arriving at the rehabilitation center two boys were killed with hidden knives and guns because they were rebels. The others didn’t care that they too, were forced to fight. This didn’t come as a surprise to the workers; the kids had been doing it for most of their lives. Ishmael entered therapy with kind young women named, Esther. After many months of vigorous therapy Ishmael opened up and finally accepted his new life. With the help of Esther and many other individuals, Ishmael found an uncle of whom his father rarely spoke about and went to live with him and his family. He was enjoying meeting his long lost relatives when he was invited to go to a conference in San Francisco for kids who survived terrifying things and wanted to educate others about it. He was chosen out of millions of kids to speak about child soldiers. He immediately agreed at sent his forms away to the conference officials telling them he was coming. He had problems getting a passport but that was quickly taken care of by the workers from his old rehabilitation center in an effort to help him. He attended the conference and met a kind, rich, woman who helped him and a few friends he met adjust to the city and the constant action that they weren’t used to. When he got back from San Francisco he was shocked to realize that the rebels had taken over the city. Terrified that he would be recognized and killed or that he would have to fight once again Ishmael looked for a way out of the city. He found one and risked being one of the many shot just for being on the street. Ishmael contacted the woman he had met at the conference and she agreed to let him live with her until he could find a way to make money. Ishmael was one of the lucky people who got out of the war, some kids weren’t as fortunate. A Long Way Gone is a true story about a real boy. It’s horrifying that kids as young as nine are being forced into a war they want no part of in order to survive. How to cite A Long Way Gone: Ishmael, Essay examples

Common App college essay free essay sample

In the spring five years ago my family and I went to the first Maker Faire because the Mythbusters were having a meet and greet there. I chatted with my favorite Mythbuster, Grant, for a minute or two, but, just feet away, I met someone who would have a far greater impact on my life. Gever Tulley was running a booth to promote his summer camp, and his booth impressed my parents enough that they tried to convince me to go to his camp, Tinkering School, that summer. Like many stubborn eleven-year-olds I was reluctant to try something new, away from my parents, for a whole week. Though I was easily convinced when I learned that campers got to go home with pocket knives. A couple months later I nervously set my bag down on my bunk and followed Gever down to the workshop. Propellers made out of soda cans were flying around the room and toothbrush robots scudded across the workbench. We will write a custom essay sample on Common App college essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Power drills and soldering irons populated the table while the big tools like chop saws and drill presses sat outside. Never having seen most of these tools much less used them was very intimidating so Gever gave me a quick soldering tutorial by helping me make a flashlight. Then he introduced everyone to our first project, row-carts. We were to make carts powered by a rowing motion out of the available two by fours, some plywood, a couple of bike wheels, and a freewheeling cassette. My team talked about the design and decided on some dimensions in no more than half and hour and got to work building. I had never used the chop saw or even so much as driven a screw so I was afraid of making a mistake and compromising our whole project. Furthermore, I didn’t trust myself to be safe in using these tools and was afraid that I would make a dumb mistake and hurt myself, or worse, someone else. Since the project required me to step outside of my comfort zone which I really didnâ€⠄¢t want to do, I basically delegated myself to human clamp. I was happy to sit on a piece of wood that need to be cut with a jigsaw or be the counter pressure for a hole that needed to be drilled. I made it through the whole project this way without ever having to try anything new. The row-carts ended up working great so while we tinkered with them we moved on to a new project, a sail boat made out of one sheet of plywood and one sheet of foam. Since I was still afraid of making a mistake I played with the row-carts with some other campers while everybody else worked on the boat. I had a pretty bad crash going down a hill and claimed the â€Å"first injury† title. After getting my scraped knee cleaned up I went back down to the workshop. Gever asks me if I’m okay and then says, â€Å"In paragliding whenever someone crashes we analyze what happened to find out why they crashed and what they can do differently next time to try to make sure it doesn’t happen again†. This immediately makes me angry because he wants me to take responsibility for the crash. Then I realize that this is Gever’s whole idea behind tinkering. I realize that it doesn’t matter that I crashed, all I got was a scraped knee, but that I should learn something from the crash. I realize that I shouldn’t be afraid of making mistakes because if I don’t try anything new I’ll never learn anything, like how to use a chop saw or a drill press. So we went on building the boat, except this time I actually contributed in a meaningful way. No longer afraid of messing up, I helped cut the plywood sides, caulk the hull, and build the deck. When we sailed it in the bay two days later I was filled with pride, accomplishment, and empowerment in a way I had never felt before. I had built a boat.